Utoliko oluBanzi luka-2024 lwe-TWS ye-Earphone Market Trends

1, Ubungakanani bemeko yentengiso: Umthamo wothutho we-TWS wehlabathi jikelele ukhule ngokuthe ngcembe

Ngokwedatha yophando loluntu, ukuthunyelwa kwehlabathi jikelele kwee-earphone ze-TWS ngo-2023 kwakumalunga ne-386 yezigidi zeeyunithi, kubonisa ukukhula okuzinzileyo, kunye nokunyuka konyaka-ngonyaka nge-9%.
Umthamo wothumelo lwehlabathi wee-earphone ze-TWS uye wanda unyaka nonyaka kule minyaka yakutsha nje, ukoyisa ulindelo lokuthumela ngokucothayo lweemveliso zombane zabathengi ngo-2021 nango-2022, kunye nokuzuza ukukhula okuzinzileyo. Kulindeleke ukuba iindlebe zeBluetooth ezingenazingcingo ziya kuqhubeka nokugcina imeko yokukhula kwiminyaka ezayo.

2 、 Imbonakalo yoPhuhliso lweMarike: Iindlebe zeBluetooth ezingenazingcingo zingenisa iindawo ezintsha zokukhula

Ngokutsho kwenkampani yophando i-Statista, kulindeleke ukuba intengiso yehlabathi jikelele yeemveliso ze-headphone iya kunyuka nge-3.0% ngo-2024, ukugcina ukukhula okuzinzileyo.

Imarike iya kuba nezi zizathu zokukhula zilandelayo:
Ixesha lokutshintsha komsebenzisi lifikile
Ukulindela komsebenzisi ekusebenzeni kwe-headphone kuyaqhubeka nokunyuka
Ukunyuka kwemfuno "yee-earphone zesibini"
Ukunyuka kweemarike ezikhulayo

Iindlebe zenyani ezingenazingcingo, ezaqala ngo-2017, ngokuthe ngcembe ziye zafumana ukuthandwa phakathi kwabasebenzisi emva kowama-2019. Ukukhutshwa kwee-earphone ezifana ne-AirPods Pro kunye ne-AirPods 3 kungene “kwinqanaba leminyaka emibini”, ebonisa ukuba uninzi lwee-earphones zabasebenzisi ziye zafikelela kwixesha lokutshintsha. ; Kwiminyaka yakutshanje, uphuhliso kunye nokuphindaphinda komsindo wendawo, i-audio-resolution audio, ukunciphisa ingxolo esebenzayo kunye neminye imisebenzi iye yaphucula kakhulu ukuphuhliswa kwee-headphones ezingenazintambo, ukwandisa ngokungathanga ngqo ukulindela komsebenzisi kwimisebenzi ye-headphone. Zombini zibonelela ngesantya esisisiseko sokukhula kwemarike.

Ukunyuka kwemfuno "yee-earphone zesibini" yindawo entsha yokukhula yee-earphone zeBluetooth ezingenazingcingo. Emva kokuthandwa kwee-earphone ze-TWS, imfuno yabasebenzisi ukuba basebenzise ii-earphones kwiimeko ezithile, ezifana nezemidlalo, iofisi, imidlalo, njl. .

Okokugqibela, njengoko iimarike eziphuhlileyo zikhula ngokuthe ngcembe, ukusebenza okuqinileyo kweaudio engenazingcingo kwiimarike ezisakhulayo ezinje ngeIndiya kunye ne-Asia-mpuma ye-Asia kuzise impembelelo entsha eyomeleleyo kuphuhliso lwemakethi yeBluetooth engenazingcingo.